When it comes to priorities, I’ve admittedly put my blog pretty close to dead last, as you can tell from my two posts in the past 5 months. However, today is Blog Action Day, a day where bloggers around the world dedicate a post to the environment, and Eastwick has very generously pledged to make a donation to the National Wildlife Federation based on the number of pageviews generated by the posts on Eastwick’s blogs. So while my blog has been like the little cared for step child, I wanted to take this opportunity to post for a good cause.

In the PR world, we see a lot of technologies claiming to be the next great “disruptive” technology, but over the past few years, entrepreneurs, investors and engineers alike have placed their bets on what they see as the next great thing: alternative energy and other environmentally friendly products.

In some cases, buying “green” has become the trendy thing to do, but corporations around the globe have been taking giant strides toward greening their operations. One such company is Eastwick client, Fujitsu America, which in August became the first Silicon Valley company to install its own hydrogen power plant. The hydrogen fuel cell provides clean, efficient power for the company’s Sunnyvale campus data center and other operations, significantly reducing carbon dioxide emissions.

alternative energy, Blog Action Day, Fujitsu, Fujitsu America, hydrogen fuel cell, National Wildlife Federation, Silicon Valley