In addition to my “non-work” reading, which includes a front-to-back digestion of the print New York Times that has lately been appearing on my doorstep, and Ian McEwan’s latest, On Chesil Beach, I’ve been intrigued by these stories that have come through my RSS reader:

“I’m Sick of Users,” Josh Bernoff (Forrester): Part of Josh’s pledge is “I promise to avoid the user whenever possible.”

“Sorting Out Social Media Measurement,” Nathan Gilliatt (The Net-Savvy Executive): A good breakdown of “four basic applications” of social media measurement.

“PR Industry: please get it right — outputs do not equal outcomes,” Ed Moed (Measuring Up): Why PR “outputs” like media hits are not the same as “outcomes” like sales and bolstering reputation.

ed moed, forrester, ian mcewan, josh bernoff, measurement, measuring up, nathan gilliatt, net savvy executive, new york times, research, tools