As part of his Africa, Join the Journey campaign, President Clinton’s social media team has enlisted viral videos, blogging, email newsletters and online pledge forms to spread the word about The Clinton Foundation’s work in Africa. President Clinton utilizes the blog as a platform for himself and others involved with the Clinton Foundation’s programs in Africa to relate their experiences to the Web site’s visitors. The topics of the posts vary from a group of children Clinton recently met on a soccer field in Zambia to Amy Lockwood, the Foundation’s HIV/AIDS Pediatrics Program Director, sharing a touching story about one of the many HIV positive children she has met. Through the blog, the people “on the ground” so to speak, are able to add color to the Join the Journey campaign by sharing their first hand experiences and convey a distinct message of hope and progress to readers.   More than 600 people left comments on President Clinton’s most recent post. Talk about an effective, cheap marketing plan…what a great way to spread the word about the positive changes taking place in Africa while at the same time showing the world how desperate the continent’s situation really is. Very touching and inspiring for this bloggerista.

Africa, Amy Lockwood, Join the Journey, PR Campaigns, President Clinton, The Clinton Foundation