Since I obviously did not write on the day of our move…I am well overdue for a little blogging. For those who missed LiveEarth, you missed some good concerts (and some pretty decent advertising).

Today I decided it was time to embed a video on my blog - I found this one featuring Cameron Diaz on YouTube’s home page. In all honesty, I’ve spent very little time on said site, but I have to admit that I could probably spend a good portion of my day surfing around for random videos.

Not to mention that companies all over the world (including Eastwick client Scalent) have commercials/videos on the site. I think it’s pretty safe to say that YouTube’s direct-to-user capabilities plus (or minus) star power (see Cameron Diaz above) and the more than 16 million unique visitors the site sees a month are THE secret sauce (or not so secret sauce) to effectively spreading any company’s gospel. As we frequently say at Eastwick, “Get on the Bus!”

Global Warming PR, PR Campaigns