From time to time, in keeping with the focus of this blog, I like to call out nuances in the English language that are of particular interest to me. One of these nuances is the widespread use of slang and how it is incorporated into our every day communications (see my previous post).

I, as most of us, am familiar with slang terms coming across in daily conversations, and as such the transformation of ‘proper language’ doesn’t faze me too often. A few weeks ago, however, a client brought to my attention a new (well, new to me) term that I found particularly interesting – cake.

Cake, in English dictionary terms means - a sweet, baked, breadlike food, made with or without shortening, and usually containing flour, sugar, baking powder or soda, eggs, and liquid flavoring. But, according to the slang dictionary, cake refers to both easy (like easy as pie, but using ‘cake’ instead) and money (like dough, with a ‘cake’ substitution).

Plenty of people, particularly those who run in financial circles, are well aware of the term cake and its multiple definitions, so it is only fitting for a company that strives to make it easy to tap the wisdom of the crowds to turn financial investment data into contextual and actionable information (with the goal of helping you manage and better make money) would call themselves Cake (Cake Financial to be exact).

Cake officially launched today at the TechCrunch40 conference in San Francisco. Check it out – www.cakefinancial.com. I for one am looking forward to using the new service – and getting a piece of the pie cake.

Oh, and check out this video for even more of a taste of what Cake Financial is up to…

cake, Cake Financial, dictionary, financial services, investing, Language, money, online investing, slang, wisdom of crowds