Not a week goes by these days that I haven’t counseled a client, especially CEOs and other executives about how easy it is to blog and how if you approach it right it shouldn’t take too much of your time. How the best bloggers are good conversationalists and provide current commentary on the issues of the day. Short posts are sometimes the best. Write about things you know and are passionate about. Blah Blah Blah. I am finally feeling guilty enough about not practicing what I preach that I’m dusting my blog and am getting back into the swing of things. The hot topic with clients these days is how to leverage social media for business purposes. I’ve seen a lot of recent coverage on the topic as well. And even more commentary from the VC commuity on the over-hyped state of social networking. Next week the Forum for Women Entrepreneurs and Executives has put together a pretty impressive line-up of folks who can shed light on this issue at their Business Applications of Social Networking conference being held March 25 at the Computer History Museum in Mountain View. They include, Ross Mayfield, Chairman, President & Co-founder, Socialtext; Jeremiah Owyang, Senior Analyst, Social Computing, Forrester Research; Karen Appleton, VP, Business Development, Box.net; Katie Jacobs Stanton, Principal, New Business Development, Google Inc.; Teresa Valdez Klein, Director of Web Operations, Parnassus Ventures; Lena West, CEO & Founder, xynoMedia Technology; Robin Wolaner, Founder and CEO, TeeBeeDee; and Gina Bianchini, CEO, Ning.

Should be an interesting event… I know Eastwick will be well represented.

bloggers, Box.net, ceos, executive communications, Forrester, forum for women entrepreneurs, Gina Bianchini, Google, Jeremiah Owyang, Karen Appleton, Katie Jacobs Stanton, Lena West, Ning, Parnassus Ventures, Robin Wolaner TeeBeeDee, Social Media, social networking, Teresa Valdez Klein, xynoMedia Technology