Jennifer Pahlka

This week’s podcast brings us ‘double the pleasure, double the fun’ (sorry, guys, I keep thinking Wrigley’s Doublemint gum commercials from back in the day…).

Brady Forrest

But, seriously, I could not be more pleased to welcome these two, distinguished professionals onto the program: Jennifer Pahlka and Brady Forrest, Co-Chairs of Web 2.0 Expo.

I have so many questions for them: From the genesis of Web 2.0 Expo, it’s influence in the social media and business communities around the world… along with the inevitable question, when does Web 2.0 become something else in the wake of Web 3.0 and the semantic Web.

They have experience and insights to spare and are a great pair. It’s an awesome show! Listen to the archive below.

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Brian Halligan

It always amazing to me how companies can have a ‘persona,’ seemly without even trying.

That’s one of the many things that fascinates me about HubSpot.

Right from the home page you get the sense you’re in the company of friendly individuals and - with the free tools they offer - in the company of people who know their respective, ’stuff.’

On today’s edition of our Break through the Noise podcast, we’re going to ask Brian about if their persona has been a factor in their rise to becoming a clear influnder in the makerting space - seemingly overnight.

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Chris Heuer, Source: chrisheuer.com

It’s an unfortunate aspect of live as a grown up that sometimes you have to associate with people you don’t especially like.

That couldn’t be further from the truth with today’s Break through the Noise guest, Chris Heuer (and for that matter, this wife Kristie Wells, too).

He’s a genuine person who happens to be whip-smart when t comes to social media. And as a founder of Social Media Club, he really practices what he preaches.

[Listen]

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Today I had the pleasure of discussing how influence happens today and much more with Tom Foremski, the former Financial Times journalist, who now heads up Silicon Valley Watcher.

[Listen]

(Please pardon the technical difficulties, it gets better after it gets bad)

Mario Sundar, Source: Marketing Nirvana

Back in September 2008, I attended BlogWorld Expo and on the panel of my first session was Mario Sundar. He spoke about the value of corporate blogging and, during the Q&A, I challenged him with a few real-world examples that were challenging me.

Mario not only did his best to answer my questions, he invted me to come talk with him further after the session had concluded. Unfortunately, I got caught up speaking with another panelist and never got the chance to speak with Mario. We’re remedying that today as he is our featured guest on our Break through the Noise podcast.

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Harry McCracken, Source: HarryMcCracken.com

Today we’re thrilled to have Harry McCracken as our guest on our podcast, Break through the Noise.

I’m my opinion, Harry has one of the great Silicon Valley stories: Starting in the “traditional” media world to creating the blog Technologizer. I’ll be asking him about that part of his personal journal and a whole lot more.

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Peter Shankman

My guest on Break through the Noise this week may need no introduction as he’s already infamous to so many… (infampus in a good way, apologies to Mrs. Shankman)

So let’s go straight to hus bio, shall we? PR Week Magazine has described Peter as “redefining the art of networking,” and Investor’s Business Daily has called him “crazy, but effective.” Peter Shankman is a spectacular example of what happens when you harness the power of Attention Deficit Hyperactivity Disorder (ADHD) and make it work to your advantage.

That’s our man this week. Peter Shankman. We love to love him, if only for creating the infinitely useful HARO (Help a Reporter Out) which has seen his fame - and rumored wealth - grow.

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Source: The New Yorker, January 15, 2007

My typical workday is never really typical, which is great. But, I guess that’s what makes it so hard to explain what we do sometimes?

When people ask what I do, I usually answer with the compendious “Tech communications,” and I almost always get asked… “What’s that?” And then something clicks, “Ooooh, Public Relations, so that’s when you write press releases and get coverage, right?”

I’ve even received the evil eye and a negative response referring to corporate/political flacks who make their living covering up everything from the public.

<Deep breath>

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Before you make a decision about investing marketing dollars in social media or social networking, you should understand the current “online footprint” for your company as well as your competitors. We’re offering to do a free Social Media Audit to gauge a company’s current profile in these channels as well as the potential for using social media to reach new and existing customers. We also take a look at competitors to see if they’re beating you to the punch.

 
Influence is taking place on social networks today. The question is, are you doing the influencing, or is your competitor?

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Sam Whitmore

I have great professional affection for people of  great integrity who can inform, occassionally provide “scoop” as well as educate. Sam Whitmore is in this class and is why it’s not uncommon to hear us say, “Thank God for Sam Whtmore!” every now and again…

Sam is behind the eponymously named Sam Whitmore’s Media Survey. His tag-line is, “Decision-making tools for PR pros.” His reports are of great interest AND help to us and we’re thrilled to have him on our Break through the Noise podcast today.

[Listen]

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