Event tweeting occurs quickly, especially if your point person is fed streams of information by multiple participants. The thoughts that people jot down may not even resemble proper tweet fodder, but don’t sweat it. When your client is tweeting about an event or conference, follow these simple tips to make sure their tweets are the center of attention and not another brief event mention.

1. Develop a tweet calendar based on the duration of the event.
   1. A minimum of two tweets per day is recommended: A tweet to start the day and a tweet to end the day
2. Craft your tweets around specific events or participants. For instance:
   1. What, if anything, is the client demoing or showcasing?
   2. Is your client speaking?
   3. Is your client exhibiting?
   4. Are there any panel sessions you want to draw attention to?
   5. Is the client introducing a new product or service?
   6. Is there anyone famous speaking at the event that will promote visibility of the event overall? For example, #MichaelJordan speaking at #VoiceCon may be a trending topic, but #AndrewEvangelista? Not so much…
3. Solicit instant updates from your people at the scene, if they aren’t able to tweet themselves. A couple of questions to get them started:
   1. What trends or hot topics are being talked about at the client’s booth and on the show floor?
   2. What’s the mood of the crowd?
   3. Anything exciting, surprising or particularly funny happen?

Hope these three tips help at your next event!