Preview of McSweeney’s Print Project, & Will Ferrell Gets “Funny” on YouTube

November 5th, 2009 by Rachel Shelton

A couple of stories piqued my interest today.

First, E.B. Boyd of Bay Newser reported that McSweeney’s has unveiled a preview of its broadsheet project, the San Francisco Panorama. It’s an ambitious effort to show, in essence, that print’s death has been exaggerated, its worth underestimated, and its creative potential untapped. The list of talent that is contributing to Panorama will make your head spin. To preorder a copy, click here. (Bay Area locals, apparently there is going to be a special Bay Area-only price, so hold your horses).

Story #2 is from Peter Kafka and is in regards to Will Ferrell’s “Funny or Die” setting up a channel on YouTube. You might ask why Will & crew would do such a thing, considering they already have their own site on which to host their own content.

The answer: millions of eyeballs.

It’s all about tapping into YouTube’s ridiculously large audience. They’re taking the funny over to a place where a gigantic community already exists, which should help them garner far more exposure. “Funny or Die” will still premiere content on its standalone branded site and give its loyal followers the first peek before taking it majorly mainstream.

And on that note, I leave you with the classic “Landlord” video:

Posted in Broadcast Media, Community, Content, Social Media |

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.