No, I can’t speak a lick of Latin, but I can convey a thought or two in 140 characters. When it comes to tweeting about their news and events, that’s all the real estate your clients will get to convey their message. To bring that size, or lack thereof, into perspective, my first two blog sentences are a total of 216 characters, well above the Twitter limit. That means you should put a lot of thought into making those 140 characters as impactful as possible.

Consider the title of this post. Let’s take the first part of the original Latin phrase and dissect it to add meaning and value: “Cogito,” which when translated into English means “I think.” I presume you care about Twitter since you’re reading this blog post, either for personal or professional gain, so I ask you to open a separate Internet tab and take a look at your personal Twitter feed. Of the dozen or so tweets on your page, what percentage shows a lack of foresight, care, or dare I say “thought”?

People are told to think before they speak. Well, the same rule applies to Twitter. I have no doubt that interoffice panic would ensue should a client tweet something resembling “Wh00t - We won another ‘expletive’ industry award - beat you, sucka!” at an awards ceremony. Perhaps there was a little thought involved, but I’m sure my 14-year-old cousin could duplicate those efforts.

Remember, think before you tweet.

(Oh, and my “Ergo Sum” discussion will come at a later date.)