We all know Content is King, but with marketing departments working on reduced workforce and budgets, who has time to draft long whitepapers, bylines, or create webinars?

I went in search of quick options to help clients quickly create content that is both engaging and easy to repurpose, and there are quite a few time and budget-friendly options out there. For one, good old recorded podcasts are getting a second look for the ability to be created with minimal effort and at a price that most budgets can support.

Ragan.com ran an article that suggests podcasts can be created for no more than $200 for ongoing corporate thought leadership interviews. These recordings only take around 20 or 30 minutes of a spokesperson’s time, and the result is a thought leadership interview that is much more engaging than a whitepaper, and much easier for listeners to digest – a quick listen over morning coffee is much more likely to get clicks than the old standby whitepaper.

An easy option that many of our clients have taken advantage of is BlogTalkRadio. A 15-minute phone call can turn into linkable content with RSS feeds into iTunes, Google reader and others. If that isn’t easy company content, I don’t know what is.

If you’re still not convinced, consider this: In a recent survey from the Society for New Communications Research (SNCR), 69% of respondents go to company Web sites to assist in their reporting, 66% use blogs, 51% use Wikipedia, 48% go to online videos, 47% use Twitter or other microblogging services, 30% use instant messaging, and 25% use podcasts.

So by running your podcasts in your social media news room and outside feeds, you’re giving more journalists a chance to get the content they need from you right when they need it.