Jennifer Pahlka

This week’s podcast brings us ‘double the pleasure, double the fun’ (sorry, guys, I keep thinking Wrigley’s Doublemint gum commercials from back in the day…).

Brady Forrest

But, seriously, I could not be more pleased to welcome these two, distinguished professionals onto the program: Jennifer Pahlka and Brady Forrest, Co-Chairs of Web 2.0 Expo.

I have so many questions for them: From the genesis of Web 2.0 Expo, it’s influence in the social media and business communities around the world… along with the inevitable question, when does Web 2.0 become something else in the wake of Web 3.0 and the semantic Web.

They have experience and insights to spare and are a great pair. It’s an awesome show! Listen to the archive below.

[Listen]

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We always knew she was a rock star… now others do too.

It’s with great pride and pleasure we tip our hat to Eastwick’s own Kimberly Stoddard for being recognized as one of the top tech PR pros by PRSourceCode.

This is Kimberly’s second time on the prestigious list and it couldn’t have happened to a more deserving pro.

While we’re a bit biased and think that many of our staff could make the list, we definitely understand why Kimberly has been singled out.

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Josh Hilliker

Intel, Intel, Intel… is it the unsung hero of effective B2B social media?

I’ll be asking that very question of Josh Hilliker, one of Intel’s key B2Bcommunity leaders and evangelists when he joins me on our podcast, Break through the Noise.

[Listen]

Until then, learn more about the man of the hour, in his own words:

Josh Hilliker is the Enterprise Evangelist / Community Manager for Intel®  vPro™  Expert Center, in End-user Platform Integration (EPI), part of the Digital Enterprise Group (DEG) within Intel.

In this role, he engages the Intel® vPro™ community as a champion and community advocate for the products, technologies, and Intel.

Josh joined Intel in 1995 within Information Technology, created the Internet / intranet and external e-Commerce help desks, established customer support, and paved the support path for future e-Business applications.

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Walter Cronkite

Eastwick Communications bids a fond farewell to Walter Cronkite, the quintessential anchorman and once most-trusted person in America.

He wasn’t the first anchorman, and only time will tell if he was the best, but he, more than anyone in recent history, personified respectability.

The landmark events he covered during his 46-year career as a journalist are too numerous to list; fortunately, we have a permanent record of each and every one.

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Avinash Kaushik, Source: clickz.com

What do Web analytics have to do with communications companies anyway?

A lot.

That’s my not-so-humble opinion, and we’ll see if it’s shared by my favorite Web analytics expert and author of Web Analytics: An Hour a Day, Avinash Kaushik.

[Listen]

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Guy Kawasaki

With a guy like Guy, where do you start?

Throughout the highs and lows (has he had ‘lows’?) of his career, his winning personality has endured. Positive, yet candid and - dare I say - ballsy, Guy Kawasaki is a survivor and a true Silicon Valley original

We are thrilled for him to join us on our Break through the Noise podcast. As an influencer himself, his perspective is truly unique and we can’t wait to see what he has to say next.

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As you know, with our initatives on influence and weekly podcast on the topic, we at Eastwick were thrilled to host Social Media Club’s June event, The Power of Influence. You can read a recap of the event on the SMC blog here.

Thanks again to our sponsors, Social Media Club and - above all - our employees who banned together to make the event a success!

Carmen Scheidel

Back in the days when I was a Columbia Journalism student, everyone used one exalted resource for one reason or another - mediabistro.

In a way, mediabistro’s growth (going from being a mature start up, to being purchased by a large media company) has ran parallel to those of my graduating class.

But as we’ve all gone our separate ways, mediabistro has remained a constant; from their job postings, networking events and education resources (not to mention their amazing original blog content!), mediabistro has given us plenty of fodder to keep us connected.

On our Break through the Noise podcast this week, I talk to the woman who is largely responsible for this - Carmen Scheidel, Director of Education, Events, and Multimedia Content for mediabistro.

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As we stated in our earlier influence reports, where and how influence happens today is very different from what was happening just a year ago.

Case in point: blog readership is up 300%, editorial calendars are quickly being replaced by up to the minute requests for sources, 270 BtoB publications have shuttered since 2007, there are more than 700 million Twitter visitors, and YouTube is the second most searched medium.

Sometimes the rapid pace of the changing media landscape can be dizzying, and the shifting ground makes it challenging for marketing and communications professionals to keep up.

One of the areas that may be most affected by these trends is the venerable Product Launch.

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Mark Evans, President, SFAMA

Today our guest is Mark Evans, President of the San Francisco American Marketing Association (SFAMA) and Managing Director of Bancroft Research Group.

The SFAMA has been around since before the Golden Gate Bridge was built and are at a critical juncture in bringing a fresh, “open source” approach to the organization, creating partnerships and events that they might not have considered a year ago.

[Listen]

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