Drop and give me 20!

Bootcamp leaders Elaine and Barbara

Yes, I actually uttered those words on Friday and no, the offenders did nary a push up.

But it was Bootcamp day at Eastwick and I’m happy to report that our team was up to the task and then some.

Unlike past bootcamps (our version of an all-day professional development exercise), this one was less about PR skills and more about critical thinking skills.

The PR business is undergoing a radical transformation, which means we need to look at our clients’ challenges in new ways and offer different solutions.

Eastwick Mascot Lucy

We had three teams and we told them it wasn’t competitive (but they can’t help themselves (there was a fair amount of smack talk). But in the end, they came up with fresh, creative ideas about how to connect clients with the influencers who really matter.

Interestingly enough, none of the approaches were focused on media (traditionally the “meat and potatoes” of a PR program).

Barbara and I quickly jettisoned the fatigues but we’re hanging onto the ideas from the troops.