By Barbara Bates, Principal 

 
One of the things we know all of our clients are trying to get their arms around is how they should be measuring PR in today’s new media landscape and new influence model.

We recently talked to Friend of Eastwick, Katie Delahaye Paine, the expert in PR measurement. You probably know her best by the company she founded years ago called Delahaye Group.

Delahaye reports were the standard in measuring PR effectiveness for decades. The attached presentation is must read for companies trying to decide where to invest their PR dollars and how to measure the success of their programs.

It is a whole new world…