Charlene Li, founder of the Altimeter Group and co-author of Groundswell, outlines what the panel will discuss: social media strategies, best practices, and how a non-profit should start to utilize social media to benefit their organization.

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 By Jennifer Lindsay, Director of Digital Services, Social Media Evangelist / New Media Guru

I had the pleasure of being a co-panelist at the Council on PR Firms event that for a low cost, aimed to arm non-profits with loads of information about how to make the move or grow their presence in the digital world.

The event was held at the Jewish Community Center (JCC) in San Francisco on February 26th and, in my humble opinion, did a lot of good in the short time we had.

As you may know, Eastwick has made an ongoing commitment in its nearly 20-year lifespan to take on pro bono work, when possible, and encourage employees to participate in community and volunteer events on “company time.” I’ll save our Eastwick Cares initative for another post (it’s lead by one of our contributors here, Samantha Hallock), but in the meantime, those of us that participated in the event wanted to share with you our take on the day – and afterwards…

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By Elizabeth Kollross and the Chicago Team, Eastwick Communications

The Chicago Team: Lindsey Hart, Elyce Ventura and Elizabeth Kollross (L-R)

Despite the arctic Midwest chill, TECH cocktail’s Chicago 10 Startup Preview was a huge success! Kudos to Frank and Eric at Tech Cocktail for their enthusiastic hosting and a special shout out to Brian, Jordon and the Microsoft BizSpark group for keeping things lively.

As event sponsors, Eastwick’s dynamic Chicago team (the lovely Lindsey, Elyce and Elizabeth) were able to mix and mingle with talent from innovative start-ups such as Cameesa, Cognizent, Chicago Micro, Cititech and Newser.

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