By Barbara Bates, Principal

Getting exposure for your favorite brand - you!

I’m teaming up with some of my favorite friends of Eastwick for a panel session with the Forum for Women Entrepreneurs and Executives (FWE&E) about building and communicating your personal brand.

Patty Azzarello and Nilofer Merchant, two of the best in the business, will be sharing their insights about the value of creating a personal brand and how to go about doing it. They’ll also share their personal stories, which are pretty inspirational.

Patty’s credentials include being  the youngest general manager at HP and a CEO by the age of 39. Inspired by Nilofer’s collaborative strategy approach, major brands like Adobe, Nokia and Symantec have won new markets and increased marketshare. Her new book, preliminarily titled Collaborative Strategy is being published by O’Reilly this summer.

During the panel discussion, I’ll add my thoughts about how one can go about developing a personal platform for communication that is authentic and compelling - and helps you get noticed by the people who matter.

It promises to be a good discussion. We hope you’ll join us.

Pre-registration required ($40 for FWE&E members, $65 for non-members). The event is being held at SAP in Palo Alto.