By Jennifer Lindsay, Director of Digital Services, Social Media Evangelist / New Media Guru

It’s so bizarre to me. 

Following years of being the coolest kid in the working world ’cause I happened to work in TV news, I now work in PR and am occasionally - as lovingly as possible - referred to as a ‘geek.’

Eek! How the heck did that happen?

Well, when I started out in TV news, I was probably at the height of my coolness. I reported. On air. I was the shiz.

What is it that John Lennon said? “Life is what happens to you while you’re busy making other plans.” That’s it. Now here I sit… at Eastwick.

There’s more to to the story: the Peace Corps, pioneering ‘new media,’ my Columbia J-school degree. I wouldn’t change a thing; couldn’t if I tried.

But back to that geek thing.

I’ve noticed that word making a comeback. I was hesitant at first to join groups such as Facebook’s Geek Girl Dinners. But spending most of my day figuring out how to explain big-picture social media strategy in bite-sized pieces to well-meaning execs. I longed to talk freely, techie, ‘geeky’ to others who ’spoke my language.’

Nomenclature matters.

So I joined - Geek Girls Dinners anyway - and you know what happened. I got groupies! Honest to God!!! I won’t reveal names to protect the innocent (and not so innocent), but men wrote me things like, ‘Geek Girls rule!’ It happened enough that I started to believe it was more than a bad joke. Being a social media maven is cool to some.

Turns out it’s like everything else in PR, it’s all about the audience.