By Jennifer Lindsay, Director of Digital Services, Social Media Evangelist / New Media Guru

So, as you know from my post last week, I attended a fab Social Media Club event. It was fab in every way except that I was left a little irked. I guess I’ve allowed this to fester into a full-blown annoyance, so in advance I ask your patience while I vent a bit.

So here’s the deal: Everyone seems to use media examples to discuss social media success.

Hello?

Does no one see that B2B is left completely out of the equation in all of these examples? The most irksome thing is, no one seems to take issue with it.

Well, I do.

We at Eastwick believe fervently in the promise that social media holds for B2B businesses. Just look at LinkedIn; more money, more features. Have you seen Thomas Friedman’s page lately? Woh! It’s going places…

I won’t go too far down this path or I’ll either giveaway our secret sauce or rant, but the point is our clients and potential clients are increasingly putting their faith (and dollars) in our social media initiatives. We’re a high-tech focused, integrated social media PR agency.

We pride ourselves on our creativity - and it’s not just limited to our storyboarding process. We have some amazing strategies we’re deploying in phases.

So watch out Mario Sundar! We’ve got our eye on you…