By Elaine Cummings, Principal

It’s the pink time of year again. Breast Cancer Awareness Month. Every October, people from all over come together to draw attention to the issue of breast cancer and mobilize resources to find a cure. If you haven’t walked for the cure, you’ve probably donated. Individuals, associations and businesses of all sizes jump in to support organizations such as the American Cancer Society and The Susan G. Komen Foundation. At Eastwick, we’ve been involved with a number of efforts with our clients. My favorite? The Pink Pocket Hard Drive that Seagate produced awhile back (which we managed to get on The Ellen DeGeneres Show, I might add).

This year, our client Fujitsu, is involved with the Making Strides Against Breast Cancer walk through the American Cancer Society. The Making Strides events have a long history of success, with nearly 4 million people taking part in the walks and more than $280 million raised since 1993. This Saturday, October 25th, the 5K walk is happening  along the Guadalupe River Park trail in downtown San Jose. Hats off to the 35 people from Fujitsu who will be joining the walk. Sounds like a fun event, with lots of games and activities for the whole family. If you’re looking for a way to “think pink” check it out and spread the word. It’s a great group working for a great cause.