October 31st, 2008 by 
admin
By Linda Clarke, EVP
For those of us who survived the dot-com bust of the early 2000s, the current economic tailspin is eerily reminiscent of the fear, dread and despair that became part of our daily lives.
During the dot-com bust I was VP Marketing at a well-funded start-up, and watched in horror as our dreams of being the ‘next big thing’ went up in smoke.
Posted in Economy, Holidays, Marketing | 
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October 30th, 2008 by admin
By Jennifer Lindsay, Director of Digital Services, Social Media Evangelist / New Media Guru
So, as you know from my post last week, I attended a fab Social Media Club event. It was fab in every way except that I was left a little irked. I guess I’ve allowed this to fester into a full-blown annoyance, so in advance I ask your patience while I vent a bit.
So here’s the deal: Everyone seems to use media examples to discuss social media success.
Hello?
Posted in B2B, B2C, Economy, Networking, Public Relations, Social Media | 1 Comment »
October 28th, 2008 by admin
By Jennifer Lindsay, Director of Digital Services, Social Media Evangelist / New Media Guru
Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux - why wouldn’t we want to include this powerful marketing discipline into our strategic and tactical plans?
The reporter in me needed to know. I researched all the usual places, ‘What Does Brian Solis think? Chris Heuer? Todd Andrlik?’ What do they have to say on the topic?
Posted in Marketing, Public Relations, SEO, Social Media | 1 Comment »
October 28th, 2008 by admin
By Barbara Bates, Principal
I mentioned in my last post that Eastwick was started during a recession. We celebrated our 10th anniversary during the last downturn and we’ve learned some things from both of those experiences. We, like Sequoia Capital, we believe that in a down economy the worst thing a company can do is go dark.
As self-serving as this may sound, it’s true.
Companies need to continue to promote themselves to customers, investors, employees, prospects, etc. and PR is hands-down the most cost-effective way to keep a company in the public eye. And big impact doesn’t necessarily mean big budget, if a few simple rules are applied:
Posted in Economy, Public Relations | No Comments »
October 24th, 2008 by admin
By Rachel Shelton, Account Director
Twitter sounds like something a young schoolgirl does (see “titter”), which might also explain why Britney Spears is now using it to update the world on her hermitlike existence. Twit me baby one more time?
I was in L.A. last month and happened to mention Twitter in mixed company. Blank stares. Someone might’ve even checked my forehead for fever.
Posted in Public Relations | No Comments »
October 24th, 2008 by admin
By Elizabeth Kollross, VP
A few years ago I took a class through Kellogg’s Executive Communications program on Communications Strategy. There were several books assigned ahead of time and I found that when I started reading them they were all large type font and not very thick. At the time, I thought this was probably just because they were for marketing types like me — short attention spans and easily portable for travel. However, when I look at the books that I’ve found most useful or referred to often as a communications professional, easy-to-consume trumps heavy-duty every time.
Read the rest of this entry »
Posted in Public Relations | No Comments »
October 23rd, 2008 by admin
By Elaine Cummings, Principal
It’s the pink time of year again. Breast Cancer Awareness Month. Every October, people from all over come together to draw attention to the issue of breast cancer and mobilize resources to find a cure. If you haven’t walked for the cure, you’ve probably donated. Individuals, associations and businesses of all sizes jump in to support organizations such as the American Cancer Society and The Susan G. Komen Foundation. At Eastwick, we’ve been involved with a number of efforts with our clients. My favorite? The Pink Pocket Hard Drive that Seagate produced awhile back (which we managed to get on The Ellen DeGeneres Show, I might add).
Posted in Events, Holidays, Pay It Forward | 1 Comment »
October 22nd, 2008 by admin
By Jennifer Lindsay, Director of Digital Services, Social Media Evangelist / New Media Guru
I love the line from “Ocean’s Thirteen” when Roman tells Danny and Rusty that they’re “Analog players in a digital world.” I think about it a lot as it relates to the subject of the ‘digital divide’ - how everyday people can be excluded from conversations, especially those among experts, to get at the information they need. Part of the promise of social media is helping to bridge this divide. However, with promise comes ownership - responsibility really - and that’s exactly what we discussed at the San Francisco/Silicon Valley Social Media Club at CNET last night.
Posted in Events, Networking, Social Media | 2 Comments »
October 21st, 2008 by admin
By Linda Clarke, EVP
On Wednesday, October 29, 2008, Eastwick will be holding their 4th annual Black & Orange Bash in honor of the most hallowed of holidays for an agency named after John Updike’s Three Witches of Eastwick.
For those not in the know, when the three co-founders of Eastwick were getting ready to launch their own agency in 1991, one that turned the big agency paradigm on its head by having senior people do much of the work, a mutual colleague saw them huddled together and remarked that they looked amazingly like the aforementioned three witches, and the name stuck.
Posted in Events, Holidays, Networking, Public Relations | No Comments »
October 20th, 2008 by admin
By Barbara Bates, Principal
Talk about viral video.
The now famous Sequoia preso showed up in my inbox no less than five times in a matter of 24 hours. The reasons for sending my way varied from… “sound the alarm” to “glad to see PR is being recommended as a place to invest.”
We are currently working with a couple of Sequoia-backed companies and I know first-hand how the impact of that meeting and slideshow was felt among them. So why - as the principal in a technology-focused public relations firm - am I not panicking… yet?
Posted in Public Relations | No Comments »
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