Welcome to the Eastwick Communications agency blog. Each Eastwick blogger has his or her own blog, topic, and point of view. In keeping with our Code
of Ethics, we try to keep to topics that relate to public relations, corporate communications, etc., and to write well, but we also try to have fun. Otherwise, why bother?
Latest Posts from all Eastwick Blogs
Posted 12 days ago
The last of the college kids have headed back to school. And thanks to Karen Trilevsky, CEO of FullBloom Baking Company, there are a lot more of them in school. Twenty-seven of them, to be exact, enrolled in colleges from Cal Poly to University of Oregon. Who are these students? They’re the children of the employees of FullBloom, and they’re going to school on Karen’s dime. FullBloom is a different kind of company and the Smart Cookie program (love the name!) is one of the prime examples. FullBloom is a wholesale artisan baking company that delivers fresh, organic baked goods to the Bay Area and beyond (Starbucks, Whole Foods and Trader Joe’s are just a few of their customers). In an industry where turnover is typically in the double digits, FullBloom has a loyal, enthusiastic team that sticks with the company. How’d they pull this off? Beyond paying a living wage and benefits to all (like on-site yoga and free, organic meals cooked in the company café), Karen’s commitment to her team goes outside the walls of the company. Karen views the family as a critical part of the picture. Putting her money where her mouth is, Karen has promised her employees that if a child of theirs wants to go to college, money won’t be an obstacle. She foots the bill. Most of these kids end up being the first in their families to attend college. In some cases, college is the lifeline that keeps a life from really ... [Link]
Posted 4 weeks ago
Tonight the Forum for Women Entrepreneurs and Executives (FWE&E) will honor Silicon Valley leader Heidi Roizen at its annual dinner at the Hotel Sofitel in Redwood City. The event will be streamed live online starting at 7:15 p.m. Heidi will be interviewed by veteran news anchor Suzanne Shaw and a who’s who of the technology world (Bill Gates, Scott McNealy, Bill Campbell for starters) will pay tribute to Heidi in a video introduction.Heidi boasts a true Silicon Valley resume and has touched many people through her career as a successful software entrepreneur, high level corporate executive, venture capitalist and board member. And now, she’s returned to her entrepreneurial roots as CEO and lyricist for SkinnySongs, a venture focused on creating music that will inspire people to stick to their workout regimens. Born of her own struggle with maintaining her health and weight, SkinnySongs brings together the most talented singers, musicians and producers to create radio hit-quality music.With FWE&E’s 2008 focus on the art of connection, they couldn’t have picked a more connected or inspiring honoree for tonight’s event. Check out the streaming video from tonight’s event from 7:15-8:30 at Ustream.com. [Link]
Posted 4 months ago
“Honey, your man Tim is on!” I’d direct these words at my husband, but I knew that he was really my man Tim. And now he’s gone. I loved Tim Russert. I loved him almost as much as I love Jon Stewart, which is a lot. I spent every Sunday morning with Tim. Typical scene: my husband and I in the kitchen making waffles for the kids (ensconced in the family room watching cartoons so there would be no interruptions during Tim time.) The TV in the kitchen is little and old, but Tim didn’t require hi def. We’d cheer him on as he’d dig into the politician or pundit du jour, never letting them off the hook. We loved watching them squirm and try to dodge Tim’s questions. The latest one to get us going was the aptly-named Harold Ickes, refusing to answer certain questions from Tim about Ickes’ gal Hillary. Tim was masterful and always a delight to watch at work. It seemed like his panel of regulars had such a good time together. I have to believe that in large part was due to Tim’s obviously gregarious personality. Most of the usual gang participated in the tribute to Tim that aired on Sunday, lead by Tom Brokaw. It had some tear-jerk moments and some funny/strange ones (old video of Doris Kearns Goodwin popping out of a cake for Tim’s birthday??) Like so many, I’ll be glued to the the Sunday morning slot to see what NBC does. ... [Link]
Posted 6 months ago
My husband and I were out walking our dogs with our friend Edie the other morning and passed a small table with a sign on it: “DUDE! You do not realize how awesome this free table is. Owned previously by A. Jolie and B. Pitt. Can be seen in the background of Mr. & Mrs. Smith as well as Lara Croft: Tombraider. THIS TABLE IS AN UNPLEDGED SUPERDELEGATE! Take it now, you won’t regret it.” I took it. I couldn’t resist the note. Without the note, I most certainly would have left the table on the sidewalk. I think Edie really wanted the table too, but I grabbed it and we hauled it back. We really wanted to grab the person who wrote the note. That unpledged superdelegate part is brilliant. I love great copy-writing and this person has the knack. Problem was, the table wasn’t in front of a particular place, so hard to tell where it came from. The mystery copywriter will remain just that, a mystery. But this whole episode reminded my of something I read lately, an article about recycling junk. It’s surprising to me how many junk recyclers are in business around here and the kind of “junk” they recycle. Toilets and cubicles, yes, but koi? IReuse found a home for the koi at a school. The New York Times has an article in the home section about people remodeling their almost-new kitchens (they want the latest styles or whatever) and the companies that recycle ... [Link]
October 1st, 2008 by
admin
By Ashley Wilkinson
Nancy Duarte, CEO of Duarte Design, has a way of making you feel like you’re the only person in the room. Even at her own book signing.
Duarte Design, the presentation design firm founded by Nancy and her husband Mark in 1988, celebrated its 20th Anniversary at the slide:ology book signing on Sept 25th at the Computer History Museum in Mountain View – in style. In typical Duarte fashion, the venue was transformed into a thing of beauty –- with live jazz, lantern lighting, and the tastiest food we’d all noshed in a while. More importantly the occasion assembled Nancy’s special community — clients, family, friends, designers and admirers – all there to see her in the flesh, just being Nancy, connecting with a roomful of people on a 1:1 basis. VIDEO: slide:ology Book Trailer
Seemingly effortlessly, Nancy tells stories and connects with people. VIDEO: You are a Natural Born (Visual) Storyteller Her client roster is a global Who’s Who at the intersection of business, technology and cause-related endeavors, and their loyalty is a testament to the quality of counsel she provides. Her book, like her mission, helps companies clearly and passionately communicate what it is they want to say – in order to convince VCs to invest, salesforces to sell, or in the case of Al Gore’s An Inconvenient Truth presentation, to convince a global audience to save our planet from peril.
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