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Welcome to the Eastwick Communications agency blog. Each Eastwick blogger has his or her own blog, topic, and point of view. In keeping with our Code of Ethics, we try to keep to topics that relate to public relations, corporate communications, etc., and to write well, but we also try to have fun. Otherwise, why bother?
Latest Posts from all Eastwick Blogs
In Search Of » By Website Only
Here’s a first for me. I got an automated call from the Santa Rosa Chamber of Commerce announcing the availability of important roadwork information on a website. No phone number for more information, no explanation of how to access the information for those without access to a computer. Just a website. While it goes to the heart of the value ... [Link]
Harder Better Faster Stronger » Where the Cool Kids Hang Out
If you were at all like me, your first day in high school consisted of you walking the halls, wide-eyed, trying to get your bearings without upsetting any upperclassmen. It was overwhelming. But eventually a routine becomes placed, a core group of friends is found and the learning begins. Twitter is a lot like high school. People go to it, ... [Link]
In Search Of » Finding Thine Entertainment Where Thou Can
A trip to Emeryville’s shopping hub was the least interesting part of my weekend until the following ad, painted on the entire side of a building, caught the eye of my kids (8 and 10 years old): “Be not ashamed of thou love of shoes” Few signs have generated as much discussion: religion, materialism and consumerism; the role of advertising; ... [Link]
In Search Of » What is War?
Heard a promo on CNN yesterday morning about the “Democratic primary war.” I’m all for the use of metaphor, but given that part of the debate is over how to deal with a real war that is killing kids and destroying families, and given that the Democratic candidates are very close on the issue, the use of “war” to dramatize ... [Link]
In Search Of » A Style Manual for Technology Writing
That’s Wired’s plan according to Jon Friedman (thanks Britney). Ah, the rules of the online road. One guide we can all agree on and follow. Hmmm. I like the idea and it should prove useful in many respects, but I expect it will do little to unify our approach to the use of technology terms. Some will stay loyal to ... [Link]
The Art of Dialogue » Web Advertising with a Bang
Do you ever tire of the advertisements flying at you from every which direction? Or, do you even notice anymore? Each and every day we are hounded with messages from companies trying to sell us their products. Ads are impossible to escape. Even the bottoms of the security bins at the airport are covered with media these days. But, the ... [Link]
Pay It Forward » One man’s junk…
My husband and I were out walking our dogs with our friend Edie the other morning and passed a small table with a sign on it: “DUDE! You do not realize how awesome this free table is. Owned previously by A. Jolie and B. Pitt. Can be seen in the background of Mr. & Mrs. Smith as well as Lara ... [Link]
Pay It Forward » Everything is politics.
I’m borrowing from Thomas Mann, but it’s possibly more true today than when he said it 50+ year ago. Especially in this endless season of presidential politics, it seems like we’re surrounded. On the Democratic side, it doesn’t look like things will settle down for awhile. I’m sure we’ll be sick to death of it by this summer, but in ... [Link]
Pay It Forward » Not a Dry Eye in the House
Last week I went to the annual fund-raising breakfast for Youth and Family Enrichment Services (YFES,) an organization that provides an incredible fabric of counseling, intervention, education and crisis services to families in San Mateo County. All I can say is thank God for waterproof mascara. I have been involved with this group now for several years but I am ... [Link]
In Search Of » Since Feeling Is First
When I taught my first writing workshop for UC Berkeley Extension in 1980, I had no computer or cell phone. If I was stuck in traffic or there was a riot downstairs (true story) or God walked into my classroom (true story – he seemed ready to take vengeance on his enemies, but offering him a cigarette got us a ... [Link]