Mark Evans, President, SFAMA

Today our guest is Mark Evans, President of the San Francisco American Marketing Association (SFAMA) and Managing Director of Bancroft Research Group.

The SFAMA has been around since before the Golden Gate Bridge was built and are at a critical juncture in bringing a fresh, “open source” approach to the organization, creating partnerships and events that they might not have considered a year ago.

[Listen]

Read the rest of this entry »

Brian Halligan

It always amazing to me how companies can have a ‘persona,’ seemly without even trying.

That’s one of the many things that fascinates me about HubSpot.

Right from the home page you get the sense you’re in the company of friendly individuals and - with the free tools they offer - in the company of people who know their respective, ’stuff.’

On today’s edition of our Break through the Noise podcast, we’re going to ask Brian about if their persona has been a factor in their rise to becoming a clear influnder in the makerting space - seemingly overnight.

[Listen]

Read the rest of this entry »

Your influence like your shadow extends to where you may never be

Yesterday in preparation for this Thursday’s Social Media Club event, Eastwick hosted a discussion with the participating panelists.  It was a lively session on “the power of influence.” With so much to discuss, the nearly hour long call seemed like a mere precursor to this Thursday’s full blown discussion on influence.

Dominique Lahaix, CEO of eCairn, started the conversation by defining his views on influence and how it’s measured today (curious aren’t you J).

Ryan Calo, academic fellow with the Center for Internet and Society at Stanford Law School, highlighted and shared some of the newest research on the topic.

Jeremy Thomas, Partner and Director of Global Brand Planning at Collaborate, articulated on how strategies for brand building have changed given the rise of new influencers.

Read the rest of this entry »

We want to extend an invitation to you…

As you know, Eastwick is proud to be hosting this month’s Social Media Club event in our Mountain View headquarters. This month’s topic is one that is near and dear to our hearts and that is… Where and How Does Influence Happen Today?

Everybody knows the old model of communication and the power of influence has changed dramatically, but whom and where are the new influencers, and how can you find them?

Read the rest of this entry »

Chris Heuer, Source: chrisheuer.com

It’s an unfortunate aspect of live as a grown up that sometimes you have to associate with people you don’t especially like.

That couldn’t be further from the truth with today’s Break through the Noise guest, Chris Heuer (and for that matter, this wife Kristie Wells, too).

He’s a genuine person who happens to be whip-smart when t comes to social media. And as a founder of Social Media Club, he really practices what he preaches.

[Listen]

Read the rest of this entry »

Today I had the pleasure of discussing how influence happens today and much more with Tom Foremski, the former Financial Times journalist, who now heads up Silicon Valley Watcher.

[Listen]

(Please pardon the technical difficulties, it gets better after it gets bad)

The treasure trove that is the Computer History Museum was on full display yesterday when FOX Business News staged its 3 Days in the Valley 2009 series from the Museum.

It was the perfect backdrop for the series, reminding viewers of the rich history of the Valley.

CEO John Hollar walked FOX News reporter Liz Claman through the collection, pointing out some of the choice pieces including the Commodore 64 and original Macintosh.

Read the rest of this entry »

Mario Sundar, Source: Marketing Nirvana

Back in September 2008, I attended BlogWorld Expo and on the panel of my first session was Mario Sundar. He spoke about the value of corporate blogging and, during the Q&A, I challenged him with a few real-world examples that were challenging me.

Mario not only did his best to answer my questions, he invted me to come talk with him further after the session had concluded. Unfortunately, I got caught up speaking with another panelist and never got the chance to speak with Mario. We’re remedying that today as he is our featured guest on our Break through the Noise podcast.

[Listen]

  Read the rest of this entry »

Harry McCracken, Source: HarryMcCracken.com

Today we’re thrilled to have Harry McCracken as our guest on our podcast, Break through the Noise.

I’m my opinion, Harry has one of the great Silicon Valley stories: Starting in the “traditional” media world to creating the blog Technologizer. I’ll be asking him about that part of his personal journal and a whole lot more.

 [Listen]

Read the rest of this entry »